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Consumer Value

Language EnglishEnglish
Book Hardback
Book Consumer Value Morris Holbrook
Libristo code: 06678570
Publishers Taylor & Francis Ltd, December 1998
Consumer Value is one of the few books that attempts to define and analyse exactly what consumers wa...
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Consumer Value is one of the few books that attempts to define and analyse exactly what consumers want. By setting down a new and innovative framework for the concept of 'value' it is as provocative as it is rigorous.

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About the book

Full name Consumer Value
Author Morris Holbrook
Language English
Binding Book - Hardback
Date of issue 1998
Number of pages 224
EAN 9780415191920
ISBN 9780415191920
Libristo code 06678570
Publishers Taylor & Francis Ltd
Weight 570
Dimensions 156 x 234 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Behavioural economics
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