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Contemporary Euromarketing: Entry and Operational Decision Making

Entry and Operational Decision Making

Language EnglishEnglish
Book Paperback
Book Contemporary Euromarketing: Entry and Operational Decision Making Jorma Larimo
Libristo code: 06738581
Publishers Taylor & Francis Inc, April 2007
'Contemporary Euromarketing' examines the strategies of small and medium-sized firms that sell their...
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'Contemporary Euromarketing' examines the strategies of small and medium-sized firms that sell their products and services in international markets, with a special focus on international new ventures and born globals.

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About the book

Full name Contemporary Euromarketing: Entry and Operational Decision Making
Author Jorma Larimo
Language English
Binding Book - Paperback
Date of issue 2007
Number of pages 204
EAN 9780789035400
ISBN 9780789035400
Libristo code 06738581
Publishers Taylor & Francis Inc
Weight 544
Dimensions 210 x 280

Categories

Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Economics
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