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Contemporary Issues in Marketing

Language EnglishEnglish
Book Paperback
Book Contemporary Issues in Marketing Martin Evans
Libristo code: 01250645
Publishers Bloomsbury Publishing, June 1999
This text provides an innovative approach to learning about key marketing concepts based on a collab... Full description
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This text provides an innovative approach to learning about key marketing concepts based on a collaboration with "Marketing Week". The book offers an overview of the main elements of marketing together with the key issues in contemporary marketing, explored through the reproduction of significant clippings from "Marketing Week". Questions on these clippings can be used as assignments and seminar topics, whilst answers and possible "problem solving" approaches are suggested.

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About the book

Full name Contemporary Issues in Marketing
Author Martin Evans
Language English
Binding Book - Paperback
Date of issue 1999
Number of pages 240
EAN 9780333677742
ISBN 0333677749
Libristo code 01250645
Publishers Bloomsbury Publishing
Weight 484
Dimensions 190 x 246 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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