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Contemporary Issues in Sports Marketing

Language EnglishEnglish
Book Hardback
Book Contemporary Issues in Sports Marketing Argyro Elisavet Manoli
Libristo code: 46527454
Publishers Taylor & Francis Ltd, February 2025
This book explores key and topical issues that are emerging in the field of sport marketing, while c... Full description
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This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.

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About the book

Full name Contemporary Issues in Sports Marketing
Author Argyro Elisavet Manoli
Language English
Binding Book - Hardback
Date of issue 2025
Number of pages 121
EAN 9781032968353
Libristo code 46527454
Publishers Taylor & Francis Ltd
Weight 412
Dimensions 174 x 246

Categories

Society & Social Sciences > Sociology & anthropology > Sociology > Sociology: sport & leisure
Sports & Active outdoor recreation > Sport: general > Sporting events & management > Olympic & Paralympic games
Sports & Active outdoor recreation > Sport: general > Sporting events & management > Sports management & facilities
Sports & Active outdoor recreation > Ball sports / ball games > Football variants & related games > Association football (Soccer)
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Retail & wholesale industries
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