Contact
How to shop
Delivery
Shopping guide
Content Analysis
English
1999 b
Up to 30 days for returns
Customers also purchased
/
Paperback
11.52
€
22.53 лв
/
Paperback
51.78
€
101.27 лв
/
Paperback
24.39
€
47.70 лв
/
Paperback
17.10
€
33.45 лв
Content Analysis is a popular social science technique for the analysis of text data. While early examples trace back to the late 19th and early 20th century, the technique came of age during the Second World War through the efforts of Lasswell and others aimed at decoding enemy propaganda. This major work brings together the most significant methodological contributions and substantive applications ever published on Content Analysis. Students and scholars in Sociology, Political Science, Journalism and Mass Communication (but also in Business Schools) will find in this major work a unique and comprehensive overview of the technique and its applications. Volume One: What is Content Analysis? Defining the Methodological Playing Field Volume Two: Refining the Playing Field: Methodological Advances Volume Three: Applications: A Focus on Mass Media Volume Four: From Advertising to Protest and Violence: Extending the Range of Applications
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
25.37
€
49.62 лв
/
Paperback
11.36
€
22.23 лв
/
Paperback
10.85
€
21.22 лв
Hi! I'm Libroamiko, your book advisor.
How can I help you?