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Coordinating Internet Sales with Other Channels

A Performance Measurement Model

Language EnglishEnglish
Book Paperback
Book Coordinating Internet Sales with Other Channels Andreas Pinterits
Libristo code: 03621209
Publishers Springer Fachmedien Wiesbaden, January 2009
Andreas Pinterits develops a performance measurement system to cope with the different requirements... Full description
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Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.

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About the book

Full name Coordinating Internet Sales with Other Channels
Author Andreas Pinterits
Language English
Binding Book - Paperback
Date of issue 2009
Number of pages 191
EAN 9783834908452
ISBN 3834908452
Libristo code 03621209
Publishers Springer Fachmedien Wiesbaden
Weight 313
Dimensions 148 x 210 x 11

Categories

Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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