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Creating Value with Data Analytics in Marketing

Mastering Data Science

Language EnglishEnglish
Book Hardback
Book Creating Value with Data Analytics in Marketing Peter C. Verhoef
Libristo code: 36622155
Publishers Taylor & Francis Ltd, November 2021
This book is a practical yet theoretically sound roadmap to leveraging data analytics and data scien... Full description
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260.23 €
508.96  лв
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This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

Actress & Polyglot
EWA KASP for
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Ewa Kasp
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About the book

Full name Creating Value with Data Analytics in Marketing
Author Peter C. Verhoef, Edwin Kooge, Walk, Natasha (Metriclab Big Data Analytics, The Netherlands), Jaap E. Wieringa
Language English
Binding Book - Hardback
Date of issue 2021
Number of pages 314
EAN 9780367819781
ISBN 0367819783
Libristo code 36622155
Publishers Taylor & Francis Ltd
Weight 788
Dimensions 253 x 179 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Computing & Information Technology > Information technology: general issues
Computing & Information Technology > Databases
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