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Creative Advertising Concept and Copy

A Practical, Multidisciplinary Approach

Language EnglishEnglish
Book Paperback
Book Creative Advertising Concept and Copy Miliopoulou
Libristo code: 44436706
Publishers Taylor & Francis Ltd, March 2024
Considering perspectives on creative advertising through a unique media and communications lens, thi...
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57.71 €
112.87  лв
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Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.

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About the book

Full name Creative Advertising Concept and Copy
Author Miliopoulou, Georgia-Zozeta (The American College of Greece, Greece)
Language English
Binding Book - Paperback
Date of issue 2024
Number of pages 232
EAN 9781032362045
Libristo code 44436706
Publishers Taylor & Francis Ltd
Weight 348
Dimensions 156 x 234

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
Economics, Finance, Business & Management > Economics
History & Archaeology > History
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