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Crossing the Chasm

Language EnglishEnglish
Book Paperback
Book Crossing the Chasm Geoffrey A Moore
Libristo code: 04251708
Publishers John Wiley and Sons Ltd, August 1998
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws... Full description
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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

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About the book

Full name Crossing the Chasm
Author Geoffrey A Moore
Language English
Binding Book - Paperback
Date of issue 1998
Number of pages 238
EAN 9781841120638
ISBN 1841120634
Libristo code 04251708
Publishers John Wiley and Sons Ltd
Weight 364
Dimensions 136 x 235 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Technology, Engineering, Agriculture > Technology: general issues > Engineering: general
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