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Crystallizing Public Opinion

Language EnglishEnglish
Book Paperback
Book Crystallizing Public Opinion Edward Bernays
Libristo code: 24151828
Publishers Dover Publications Inc., November 2019
Famed as "the father of public relations," Edward Bernays pioneered the technique of working to chan... Full description
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Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the app

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About the book

Full name Crystallizing Public Opinion
Author Edward Bernays
Language English
Binding Book - Paperback
Date of issue 2019
Number of pages 208
EAN 9780486836584
ISBN 0486836584
Libristo code 24151828
Publishers Dover Publications Inc.
Weight 160
Dimensions 131 x 204 x 8

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
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