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Customer Centric Enterprise

Name: Customer Centric Enterprise
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01556410
Price: 225.06 EUR
Availability: InStock
Author: M. M. Tseng
ISBN: 9783540024927

Advances in Mass Customization and Personalization

M. M. Tseng

Frank T. Piller

Language

English

Book Paperback

Libristo code: 01556410

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, June 2003

Companies are being forced to react to the growing individualization of demand. At the same time, co... Full description

Libristo code: 01556410

547 b

225.06 €

440.19 лв

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Companies are being forced to react to the growing individualization of demand. At the same time, cost management remains of paramount importance due to the competitive pressure in global markets. Thus, making enterprises more customer centric efficiently is a top management priority in most industries. Mass customization and personalization are key strategies to meet this challenge. Companies like Procter Gamble, Lego, Nike, Adidas, Land's End, BMW, or Levi Strauss, among others, have started large-scale mass customization programs. This book provides insight into the different aspects of building a customer centric enterprise. Following an interdisciplinary approach, leading scientists and practitioners share their findings, concepts, and strategies from the perspective of design, production engineering, logistics, technology and innovation management, customer behavior, as well as marketing.