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Customer Loyalty

A Guide for Time Travelers

Language EnglishEnglish
Book Hardback
Book Customer Loyalty Lyn Etherington
Libristo code: 04777959
Publishers Palgrave USA, November 2005
The authors argue that the best strategic approach for a company or organization is to regard custom... Full description
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119.18  лв
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The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.

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About the book

Full name Customer Loyalty
Author Lyn Etherington, Sionade Robinson
Language English
Binding Book - Hardback
Date of issue 2005
Number of pages 174
EAN 9781403997630
ISBN 1403997632
Libristo code 04777959
Publishers Palgrave USA
Weight 440
Dimensions 162 x 241 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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