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Customer Relationship Management

Aufbau dauerhafter und profitabler Kundenbeziehungen

Language GermanGerman
Book Paperback
Book Customer Relationship Management Gerhard Raab
Libristo code: 01937214
Publishers Windmühle Edition, May 2022
Ziel des Customer Relationship Managements (CRM) ist der Aufbau und die Pflege langfristiger profita... Full description
? points 48 b Coming soon Coming soon
19.87 €
38.86  лв
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Ziel des Customer Relationship Managements (CRM) ist der Aufbau und die Pflege langfristiger profitabler Kundenbeziehungen. Dazu ist es notwendig, die entsprechenden Voraussetzungen auf technologischer, organisatorischer und menschlicher Ebene zu schaffen.§§Dieses Buch vermittelt - wie auch in den beiden erfolgreichen Vorauflagen - die Grundlagen des CRM in kompakter und praxisgerechter Form. Ausgehend von einem ganzheitlichen Ansatz zur Umsetzung des CRM werden die Bereiche Technologie, Personal und Organisationsstruktur beschrieben und der Prozess des CRM dargelegt. Im Zuge der Beschreibung der einzelnen Phasen des Prozesses werden konkrete Methoden zur Umsetzung erläutert und anhand von praktischen Beispielen verdeutlicht. In der 3. Auflage wurden Anregungen aufgegriffen und bestimmte Themen vertieft (z.B. Kundenrückgewinnung, Kundenverwirrtheit und Six Sigma).

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About the book

Full name Customer Relationship Management
Author Gerhard Raab, Nicole Werner
Language German
Binding Book - Paperback
Date of issue 2022
Number of pages 163
EAN 9783937444482
Libristo code 01937214
Publishers Windmühle Edition
Weight 206
Dimensions 205
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