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Customer Relationship Management

Language EnglishEnglish
Book Paperback
Book Customer Relationship Management Kirstin L Anderson
Libristo code: 04010372
Publishers McGraw-Hill Education - Europe, October 2001
As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become o... Full description
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As customer loyalty becomes a thing of the past, customer relationship management (CRM) has become one of hottest topics. This book supplies solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are effective, and how to create and manage both short- and long-term relationships.

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About the book

Full name Customer Relationship Management
Author Kirstin L Anderson
Language English
Binding Book - Paperback
Date of issue 2001
Number of pages 176
EAN 9780071379540
ISBN 0071379541
Libristo code 04010372
Publishers McGraw-Hill Education - Europe
Weight 274
Dimensions 151 x 228 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
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