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Customer Relationship Marketing: Theoretical And Managerial Perspectives

Language EnglishEnglish
Book Paperback
Book Customer Relationship Marketing: Theoretical And Managerial Perspectives James Agarwal
Libristo code: 24643235
Publishers World Scientific Publishing Co Inc (USA), February 2021
Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey span... Full description
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84.69 €
165.64  лв
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Customer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditiona

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About the book

Full name Customer Relationship Marketing: Theoretical And Managerial Perspectives
Author James Agarwal
Language English
Binding Book - Paperback
Date of issue 2021
Number of pages 372
EAN 9781944659745
ISBN 1944659749
Libristo code 24643235
Publishers World Scientific Publishing Co Inc (USA)
Weight 953
Dimensions 213 x 277 x 23

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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