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Das Bestseller-Phanomen

Die Entstehung Von Nachfragekonzentration Im Buchmarkt

Language GermanGerman
Book Paperback
Book Das Bestseller-Phanomen Marc Keuschnigg
Libristo code: 01554496
Publishers Springer Fachmedien Wiesbaden, February 2012
Konzentration der Nachfrage erzeugt in einigen Märkten extreme Erfolgsungleichheiten, dazu zählen in... Full description
? points 160 b
66.05 €
129.19  лв
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Konzentration der Nachfrage erzeugt in einigen Märkten extreme Erfolgsungleichheiten, dazu zählen insbesondere Kulturmärkte. Marc Keuschnigg untersucht Konsumentenverhalten im Buchmarkt und führt extreme Marktergebnisse mit vielen Misserfolgen und einigen Bestsellern auf Konformität unter Käufern zurück. Die präsentierten Erklärungsmodelle und deren empirische Prüfung erlauben Rückschlüsse auf die Entstehungsweise von Bestsellern und geben Hinweise auf Entscheidungshilfen, die von Konsumenten in einem Umfeld geringer Markttransparenz genutzt werden. Der Autor trägt zum Verständnis der Konsequenzen von Informationsasymmetrien für Marktergebnisse bei und bezieht sich dabei nicht allein auf Nachfrageprozesse im Buchmarkt.

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About the book

Full name Das Bestseller-Phanomen
Author Marc Keuschnigg
Language German
Binding Book - Paperback
Date of issue 2012
Number of pages 420
EAN 9783531183084
ISBN 3531183087
Libristo code 01554496
Publishers Springer Fachmedien Wiesbaden
Weight 526
Dimensions 149 x 210 x 23

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Sociology & anthropology > Sociology
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