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Deceptive Advertising

Language EnglishEnglish
Book Hardback
Book Deceptive Advertising Jef I. Richards
Libristo code: 06590168
Publishers Taylor & Francis Inc, April 1990
This text provides discussions regarding the intersection of law and behavioural science and its app... Full description
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This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved.

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About the book

Full name Deceptive Advertising
Author Jef I. Richards
Language English
Binding Book - Hardback
Date of issue 1990
Number of pages 260
EAN 9780805806496
ISBN 9780805806496
Libristo code 06590168
Publishers Taylor & Francis Inc
Weight 599
Dimensions 152 x 229 x 19

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Psychology > Psychological theory, systems, schools & viewpoints > Behaviourism, Behavioural theory
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Society & Social Sciences > Psychology > Cognition & cognitive psychology
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
Law > Jurisprudence & general issues > Law as it applies to other professions & disciplines
Law > Laws of specific jurisdictions & specific areas of law > Taxation & duties law
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