Contact
How to shop
Delivery
Shopping guide
Design Management
Using Design to Build Brand Value and Corporate Innovation
English
55 b
Up to 30 days for returns
Customers also purchased
/
Paperback
17.21
€
33.65 лв
/
Paperback
14.36
€
28.09 лв
Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What's more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional. - Copublished with the prestigious Design Management Institute in Boston - Features case studies from leaders in design and marketing management
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
32.56
€
63.68 лв
/
Paperback
19.28
€
37.70 лв
/
Paperback
54.37
€
106.34 лв
/
Paperback
26.87
€
52.56 лв
Hi! I'm Libroamiko, your book advisor.
How can I help you?