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Design Thinking for Strategy

Name: Design Thinking for Strategy
Brand: Springer Nature Switzerland AG
SKU: 33294720
Price: 62.67 EUR
Availability: InStock
Author: Claude Diderich
ISBN: 9783030258771

Claude Diderich

Language

English

Book Paperback

Libristo code: 33294720

Publishers Springer Nature Switzerland AG, October 2020

The business environment is changing more rapidly than ever before, and new business ideas are emerg... Full description

Libristo code: 33294720

152 b

62.67 €

122.57 лв

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The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.