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Design to Grow

How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)

Language EnglishEnglish
Book Paperback
Book Design to Grow David Butler
Libristo code: 11067660
Publishers Harper Collins Publishers, February 2016
Expert advice from Coca-Cola's Vice President of Innovation and Entrepreneurship: Learn how the worl... Full description
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Expert advice from Coca-Cola's Vice President of Innovation and Entrepreneurship: Learn how the world's largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup. E

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About the book

Full name Design to Grow
Author David Butler, Linda Tischler
Language English
Binding Book - Paperback
Date of issue 2016
Number of pages 237
EAN 9781451676266
ISBN 1451676263
Libristo code 11067660
Publishers Harper Collins Publishers
Weight 249
Dimensions 146 x 229 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Economics > Development economics & emerging economies
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > History of specific companies / corporate history
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