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Desire by Design

What Data-Driven Marketers Should Know About Driving Desire for Their Brands

Language EnglishEnglish
Book Paperback
Book Desire by Design JEAN-PIERRE LACROIX
Libristo code: 19752597
Publishers iUniverse, April 2018
Conventional thinking has brands trying to give customers what they want. But what if wanting is no... Full description
? points 81 b
33.40 €
65.32  лв
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Conventional thinking has brands trying to give customers what they want. But what if wanting is no longer enough? A customer may want a great mobile phone, for example, and there are many options. But a huge majority will choose the now iconic iPhone, eve

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About the book

Full name Desire by Design
Author JEAN-PIERRE LACROIX
Language English
Binding Book - Paperback
Date of issue 2018
Number of pages 344
EAN 9781532045561
ISBN 9781532045561
Libristo code 19752597
Publishers iUniverse
Weight 1070
Dimensions 216 x 279 x 24

Categories

The Arts > Industrial / commercial art & design > Book design
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