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"die Unsichtbaren Dritten"

Ein Neues Modell Zur Evaluation Und Steuerung Von Public Relations Im Strategischen Kommunikationsmanagement

Language GermanGerman
Book Paperback
Book "die Unsichtbaren Dritten" Michael Bürker
Libristo code: 01554789
Publishers Springer Fachmedien Wiesbaden, November 2012
Bisherige Modelle zur Evaluation und Steuerung von Public Relations konzentrieren sich auf Medien- u... Full description
? points 172 b
70.33 €
137.55  лв
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Bisherige Modelle zur Evaluation und Steuerung von Public Relations konzentrieren sich auf Medien- und direkte Zielgruppen-Effekte. Die Beziehungsebene ( Relations ) und der Aspekt der Öffentlichkeit ( Public ) werden nur selten berücksichtigt. Michael Bürker entwickelt einen Ansatz, der die Koorientierung an der Wahrnehmung des Meinungsklimas in Bezugsgruppen und Gesellschaft aufnimmt und damit zugleich dynamische als auch systemische Effekte erfasst. Damit verbunden ist ein verändertes PR-Verständnis, das von der Unterscheidung Selbst-/Fremdbild auf die Nah-/Fernbild-Differenz als strategische Steuerungsgröße wechselt.

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About the book

Full name "die Unsichtbaren Dritten"
Author Michael Bürker
Language German
Binding Book - Paperback
Date of issue 2012
Number of pages 432
EAN 9783531187433
ISBN 3531187430
Libristo code 01554789
Publishers Springer Fachmedien Wiesbaden
Weight 540
Dimensions 148 x 210 x 23

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Sociology & anthropology > Sociology
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