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Do Campaigns Matter?

Language EnglishEnglish
Book Paperback
Book Do Campaigns Matter? THOMAS M HOLBROOK
Libristo code: 04163967
Publishers SAGE Publications Inc, September 1996
A thorough examination of the impact of campaign politics on presidential elections in the United St... Full description
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95.19 €
186.18  лв
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A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.

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About the book

Full name Do Campaigns Matter?
Author THOMAS M HOLBROOK
Language English
Binding Book - Paperback
Date of issue 1996
Number of pages 192
EAN 9780803973459
ISBN 0803973454
Libristo code 04163967
Publishers SAGE Publications Inc
Weight 340
Dimensions 152 x 228 x 12

Categories

Society & Social Sciences > Sociology & anthropology > Sociology > Social research & statistics
Society & Social Sciences > Politics & government > Political activism > Public opinion & polls
Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
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