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Drivers of Global Business Success

Name: Drivers of Global Business Success
Brand: Palgrave USA
SKU: 04775752
Price: 114.42 EUR
Availability: InStock
Author: F. Bilgin
ISBN: 9781403917010

Lessons From Emerging Markets

F. Bilgin

V. Sriram

G. Wuhrer

Language

English

Book Hardback

Libristo code: 04775752

Publishers Palgrave USA, October 2004

This book identifies the unique success factors of emerging markets firms and creates new dimensions... Full description

Libristo code: 04775752

280 b

114.42 €

223.78 лв

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This book identifies the unique success factors of emerging markets firms and creates new dimensions and paradigms for managerial knowledge. Based on an analysis of real companies, the conclusions of several studies from a variety of emerging markets are distilled into meaningful and actionable lessons. Using theory, cases and sector analyses, this book will add knowledge to the field of emerging market studies. While US and European managers will gain insights into their emerging market counterparts, executives from one emerging market can learn from the success strategies employed by firms from countries with similar environments.