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E-Shock

The electronic shopping revolution: strategies for retailers and manufacturers

Language EnglishEnglish
Book Paperback
Book E-Shock Michael De Kare-Silver
Libristo code: 03614551
Publishers Palgrave Macmillan, January 1998
Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the... Full description
? points 96 b
39.64 €
77.52  лв
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Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies will feel the greatest impact of the changes and how that will vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this new revolution and master the changing needs and expectations of the twenty-first century consumer.

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About the book

Full name E-Shock
Author Michael De Kare-Silver
Language English
Binding Book - Paperback
Date of issue 1998
Number of pages 279
EAN 9781349147762
ISBN 1349147761
Libristo code 03614551
Publishers Palgrave Macmillan
Weight 452
Dimensions 155 x 235 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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