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Electronic Customer Relationship Management

Language EnglishEnglish
Book Hardback
Book Electronic Customer Relationship Management Nicholas C. Romano
Libristo code: 03017859
Publishers Taylor & Francis Ltd, January 2006
A survey of information systems research on electronic customer relationship management (eCRM). This... Full description
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A survey of information systems research on electronic customer relationship management (eCRM). This book provides frameworks taken from cases and applications in this field. Each chapter takes a collaborative approach that goes beyond the analytical and operational perspectives, and stresses integration with other enterprise information systems.

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About the book

Full name Electronic Customer Relationship Management
Author Nicholas C. Romano
Language English
Binding Book - Hardback
Date of issue 2006
Number of pages 224
EAN 9780765613271
ISBN 9780765613271
Libristo code 03017859
Publishers Taylor & Francis Ltd
Weight 570
Dimensions 178 x 254 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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