Contact
How to shop
Delivery
Shopping guide
Engaging Brands
English
609 b
Up to 30 days for returns
Customers also purchased
/
Hardback
12.73
€
24.90 лв
/
Hardback
25.47
€
49.81 лв
/
Paperback
16.93
€
33.10 лв
/
Sheet music
8.38
€
16.40 лв
How can managers design and manage excellent customer experiences that will develop long-term relationships with their customers? This book addresses this key question and explores both the theory developed over the past 20 years and tools to create truly engaging brands.
Taking a broad holistic approach, this book brings together current thinking on experiential marketing, brand management, customer engagement, customer well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear roadmap for brand managers. By integrating these modern perspectives, concepts, research techniques, and operative tools, this book provides a new perspective of marketing management to design and build engaging branding.
Using extensive examples from a variety of industries, this book offers a global perspective that will appeal to both advanced students and experienced marketing managers.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
15.54
€
30.40 лв
/
Paperback
44.75
€
87.53 лв
/
Paperback
41.94
€
82.02 лв
Hi! I'm Libroamiko, your book advisor.
How can I help you?