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Entertainment Science

Data Analytics and Practical Theory for Movies, Games, Books, and Music

Language EnglishEnglish
Book Hardback
Book Entertainment Science Thorsten Hennig-Thurau
Libristo code: 19067133
Publishers Springer International Publishing AG, August 2018
The book thus offers a timely alternative to "Nobody-Knows" decision-making in the digital era: whil... Full description
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148.71 €
290.86  лв
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The book thus offers a timely alternative to "Nobody-Knows" decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry.

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About the book

Full name Entertainment Science
Author Thorsten Hennig-Thurau, Mark B Houston
Language English
Binding Book - Hardback
Date of issue 2018
Number of pages 865
EAN 9783319892900
ISBN 3319892908
Libristo code 19067133
Publishers Springer International Publishing AG
Weight 1546
Dimensions 157 x 233 x 45

Categories

Reference, Information & Interdisciplinary subjects > Research & information: general > Data analysis: general
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
Computing & Information Technology > Databases > Data capture & analysis
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