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ENTREPRISE ET CULTURE

Name: ENTREPRISE ET CULTURE
SKU: 34604950
Price: 31.52 EUR
Availability: InStock
Author: Chen
ISBN: 9782747537315

Chen

Yang

Xie

Language

French

Book Paperback

Libristo code: 34604950

Second volume des actes du deuxième séminaire interculturel sino-français de Canton, cet ouvrage est... Full description

Libristo code: 34604950

77 b

31.52 €

61.66 лв

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Second volume des actes du deuxième séminaire interculturel sino-français de Canton, cet ouvrage est basé sur des tables rondes portant sur des thèmes aussi variés que "tradition chinoise et mondialisation", "marketing et consommation", "publicité et marché chinois", "négociation et culture", "management et expériences chinoises" et autour desquels des universitaires et des entrepreneurs chinois et français ont confronté leurs idées : leur dialogue est essentiel dans un monde où la connaissance et l'économie ne semblent plus séparables.