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Exportacion 2.0

Language SpanishSpanish
Book Paperback
Book Exportacion 2.0 Rafael Olano
Libristo code: 13185453
Publishers URANO PUB INC, September 2015
.Un libro práctico para pequeñas y medianas empresas .Primer libro sobre marketing digital para expo... Full description
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27.05  лв
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.Un libro práctico para pequeñas y medianas empresas .Primer libro sobre marketing digital para exportadores Las exportaciones crecen en la mayoría de países del mundo a medida que el mundo se va globalizando. En el caso español crecieron un 0,9% en los ocho primeros meses del 2014 respecto al mismo período del 2013, marcando un nuevo máximo histórico desde el comienzo de los registros. Sin embargo, el porcentaje de fracaso de pymes españolas que comienzan a exportar es alto y el número de empresas exportadoras regulares decrece desde el 2008, debido principalmente a la limitación de recursos y baja competitividad. En este contexto de oportunidad y dificultad, el marketing digital ofrece multitud de herramientas semigratuitas para conseguir el éxito en los mercados exteriores. Y este es, precisamente, el objetivo principal de este libro, esto es, acompañar a la pyme y al emprendedor en la difícil tarea de la exportación digital, o ôExportación 2.0ö.

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About the book

Full name Exportacion 2.0
Author Rafael Olano
Language Spanish
Binding Book - Paperback
Date of issue 2015
Number of pages 128
EAN 9788492921201
ISBN 849292120X
Libristo code 13185453
Publishers URANO PUB INC
Weight 159
Dimensions 130 x 211 x 10

Categories

Economics, Finance, Business & Management > Economics > International economics
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