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Franchising Globally

Innovation, Learning and Imitation

Language EnglishEnglish
Book Paperback
Book Franchising Globally I. Alon
Libristo code: 02966229
Publishers Springer Palgrave Macmillan, January 2014
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and fr... Full description
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Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.

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About the book

Full name Franchising Globally
Author I. Alon
Language English
Binding Book - Paperback
Date of issue 2014
Number of pages 253
EAN 9781349315444
ISBN 1349315443
Libristo code 02966229
Publishers Springer Palgrave Macmillan
Weight 417
Dimensions 155 x 235 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Ownership & organization of enterprises > Small businesses & self-employed
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
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