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French for Marketing

Name: French for Marketing
Brand: Cambridge University Press
SKU: 02036320
Price: 57.2 EUR
Availability: InStock
Author: R. E. (University of Nottingham) Batchelor
ISBN: 9780521585354

Using French in Media and Communications

R. E. (University of Nottingham) Batchelor

Chebli-Saadi

Malliga (University of the West of England

Bristol)

Language

French

Book Paperback

Libristo code: 02036320

Publishers Cambridge University Press, January 1998

This book offers an original and practical approach to the French of media and communications. Writt... Full description

Libristo code: 02036320

139 b

57.20 €

111.86 лв

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This book offers an original and practical approach to the French of media and communications. Written entirely in French, it aims to increase the student's awareness of the special kind of language needed for marketing in the French-speaking world. The method focuses on extracts taken from technically orientated newspapers and magazines which deal with the world of marketing and advertising. In each chapter the extracts are followed by exercises concentrating on vocabulary, syntax, questions on the text, oral exercises, exposés, debates and written exercises. Part I deals with the world of advertising while Part II looks at information and communications. Care has been taken to avoid an excess of difficult jargon and all the exercises have model answers at the end of the book.