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Fünf Elemente Marketing

KUNDE - PRODUKT - ANBIETER - MARKE - MARKT als System kommunikativer Beziehungen

Language GermanGerman
Book Paperback
Book Fünf Elemente Marketing Anja Scheske
Libristo code: 06812879
Publishers VDM Verlag Dr. Müller, November 2007
Die zunehmende Vielfalt an Handlungsoptionen im Marketing bedeutet für Unternehmer, Manager, Marketi... Full description
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63.02 €
123.25  лв
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Die zunehmende Vielfalt an Handlungsoptionen im Marketing bedeutet für Unternehmer, Manager, Marketing- und Werbeverantwortliche ständige Orientierungssuche: Welche Strategien sind richtig? Welche Methoden versprechen den meisten Erfolg?§Die Autorin schlägt ein neues plausibles Marketing-Modell vor, das auf der uralten chinesisch-daoistischen Natursicht und der daraus entwickelten 5-Elemente-Lehre beruht: Marketing als Wirkungsgeflecht der Elemente KUNDE, ANBIETER, PRODUKT, MARKE und MARKT.§Zahlreiche Fallbeispiele illustrieren die Beschreibung der Kommunikation zwischen den Elementen und verdeutlichen: Kommunikation sorgt für Sinn und Werte. Diese sind oft widersprüchlich. Jede Wirkung hat eine Gegenwirkung. Die Chancen in der Komplexität werden aber erkennbar, wenn man das monokausale Prinzip von Ursache und Wirkung überwindet.§Fernöstliches Denken und westliche Wirtschaftsethik sind im Marketing vereinbar. Verantwortliches Marketing kann von buddhistischem und daoistischem Denken Impulse erhalten: Achtsamkeit üben, Marketing beobachten, verstehen, machen - auf dem Weg zu nachhaltigem Marketing, das heute die Voraussetzungen der Erfolge von morgen sichert.

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About the book

Full name Fünf Elemente Marketing
Author Anja Scheske
Language German
Binding Book - Paperback
Date of issue 2008
Number of pages 152
EAN 9783639031737
ISBN 3639031733
Libristo code 06812879
Publishers VDM Verlag Dr. Müller
Weight 243
Dimensions 150 x 220 x 9

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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