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Going Negative

Language EnglishEnglish
Book Paperback
Book Going Negative Stephen Ansolabehere
Libristo code: 04112803
Publishers Simon & Schuster, October 1997
Political advertising has been called the worst cancer in American society. Ads cost millions, and y... Full description
? points 42 b
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33.86  лв
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Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

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About the book

Full name Going Negative
Author Stephen Ansolabehere
Language English
Binding Book - Paperback
Date of issue 1997
Number of pages 256
EAN 9780684837116
ISBN 0684837110
Libristo code 04112803
Publishers Simon & Schuster
Weight 372
Dimensions 231 x 145 x 14

Categories

Place qualifiers > The Americas > North America (USA & Canada) > United States of America, USA
Society & Social Sciences > Politics & government > Political structure & processes > Elections & referenda
Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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