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GOOGLE TAG MANAGER

Language SpanishSpanish
Book Paperback
Book GOOGLE TAG MANAGER IÑAKI GOROSTIZA ESQUERDEIRO
Libristo code: 20024807
Publishers ANAYA MULTIMEDIA, November 2016
Misteriosa para algunos, y mágica para otros, Google Tag Manager esuna herramienta que ha revolucion... Full description
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Misteriosa para algunos, y mágica para otros, Google Tag Manager esuna herramienta que ha revolucionado la analítica y el marketingdigital, haciendo accesible el proceso de implementación técnica aprofesionales que hasta ahora necesitaban contar con el soporte de los departamentos de sistema y desarrollo. Este gestor de etiquetassimplifica la inserción de fragmentos de códigos de marketing yanalítica, y consigue que las implementaciones más complicadas paranuestras campa?as parezcan ahora realmente sencillas.El libro recoge las últimas novedades y funcionalidades de Google TagManager y permite aprender desde lo más básico hasta lasimplementaciones más avanzadas para interfaces asíncronas y e-commerce mejorado. Está pensado para el emprendedor y el profesional delnegocio online que quiere dominar la herramienta para conocer susfundamentos teóricos y aplicación práctica. Incluye un extenso manualde referencia con innumerables ejemplos para utilizarlos en nuestrosproyectos.

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About the book

Full name GOOGLE TAG MANAGER
Author IÑAKI GOROSTIZA ESQUERDEIRO, BARAINCA FO
Language Spanish
Binding Book - Paperback
Date of issue 2017
Number of pages 288
EAN 9788441539150
Libristo code 20024807
Publishers ANAYA MULTIMEDIA
Weight 495
Dimensions 180 x 230

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
Computing & Information Technology > Digital lifestyle > Internet guides & online services
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