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Gratiszeitungen

Die umstrittenen Pläne der Deutschen Post!

Language GermanGerman
Book Paperback
Book Gratiszeitungen T Trares
Libristo code: 09488894
Publishers Gbi-Genios Verlag, July 2015
Die Deutsche Post verfolgt weiter ihr Ziel, in das Gratiszeitungsgeschäft einzusteigen. Mit den Grat... Full description
? points 23 b
9.67 €
18.91  лв
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Die Deutsche Post verfolgt weiter ihr Ziel, in das Gratiszeitungsgeschäft einzusteigen. Mit den Gratiszeitungen will die Post vor allem ihre Stellung als einer der größten Werbeträger in Deutschland ausbauen. Die Verlage indes sehen dadurch ihr Anzeigengeschäft in Gefahr. Während in Deutschland Gratiszeitungen in Form von regionalen Anzeigenblättchen ein Schattendasein fristen, haben sie international eine wesentlich höhere Bedeutung. Mit der schwedischen Metro International gibt es gar einen global aufgestellten Konzern, der sein Geld mit Gratiszeitungen verdient.

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About the book

Full name Gratiszeitungen
Author T Trares
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 16
EAN 9783737951098
ISBN 3737951098
Libristo code 09488894
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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