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Group Support System for Managing the Front End of Innovation

Name: Group Support System for Managing the Front End of Innovation
Brand: VDM Verlag Dr. Mueller E.K.
SKU: 06817664
Price: 51.55 EUR
Availability: InStock
Author: Kalle Elfvengreen
ISBN: 9783639084825

Kalle Elfvengreen

Language

English

Book Paperback

Libristo code: 06817664

Publishers VDM Verlag Dr. Mueller E.K., September 2008

The front end of innovation is defined as those§activities that take place prior to a formal, well§s... Full description

Libristo code: 06817664

125 b

51.55 €

100.83 лв

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The front end of innovation is defined as those§activities that take place prior to a formal, well§structured new product development process. Managers§have identified the front end as being the greatest§weakness in product innovation. The front end of§innovation presents one of the greatest opportunities§for improving the overall innovation process. There§is a clear need for practical procedures to manage§these early phases of the innovation process. This§research reviews the possibilities of computerized§group support systems in the front end and decision§tasks related to front end activities of§business-to-business enterprises. Cases presented§here focuses on the customer need assessment and new§product idea generation. Another decision support§system utilized in this research is Thomas Saaty s§analytic network process. The analytic network§process has been designed to systematize and control§complex decision problems. This book will be valuable§reading for academics, researchers and professionals§of innovation management.