Contact
How to shop
Delivery
Shopping guide
English
92 b
Up to 30 days for returns
Customers also purchased
/
Adobe ePub DRM
74.04
€
144.82 лв
/
Paperback
10.70
€
20.92 лв
/
Hardback
18.87
€
36.91 лв
/
Hardback
18.97
€
37.11 лв
Hacking the Electorate is the most comprehensive study to date about the consequences of campaigns using microtargeting databases to mobilize voters in elections. Eitan Hersh follows the trail from data to strategy to outcomes. Hersh argues that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters - and these variations in data across the country mean that campaigns perceive voters differently in different areas. Consequently, the strategies of campaigns and the coalitions of voters who are mobilized fluctuate across the country because of the different ways campaigns perceive the electorate. Data policies influence campaigns, voters and, increasingly, public officials.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
27.92
€
54.60 лв
/
Hardback
51.29
€
100.32 лв
/
Paperback
25.02
€
48.94 лв
/
Hardback
159.01
€
310.99 лв
Hi! I'm Libroamiko, your book advisor.
How can I help you?