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Hit Brands

How Music Builds Value for the World's Smartest Brands

Language EnglishEnglish
Book Paperback
Book Hit Brands D. Jackson
Libristo code: 12043950
Publishers Palgrave Macmillan, January 2013
Companies and agencies spend vast amounts of money to advertise and brand products and music has bee... Full description
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67.41 €
131.84  лв
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Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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About the book

Full name Hit Brands
Author D. Jackson, Richard Jankovich, Eric Sheinkop
Language English
Binding Book - Paperback
Date of issue 2013
Number of pages 201
EAN 9781349444595
Libristo code 12043950
Publishers Palgrave Macmillan
Weight 235
Dimensions 127 x 203 x 12

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Industry & industrial studies
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