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Hotelmanagement

Language GermanGerman
Book Hardback
Book Hotelmanagement Georg Seitz
Libristo code: 06809534
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, December 1996
Das Buch wendet sich an Studenten wirtschaftswissenschaftlicher Touristikstudiengänge, Hotelfachschü... Full description
? points 157 b
64.79 €
126.72  лв
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Das Buch wendet sich an Studenten wirtschaftswissenschaftlicher Touristikstudiengänge, Hotelfachschüler und Praktiker, die sich mit Hotelmanagement befassen. Dargestellt werden die hotelrelevanten Merkmale der Dienstleistungsproduktion sowie die Hotelformen und der Hotelmarkt in Deutschland in seiner Struktur und seinen Marktperspektiven. Schwerpunkt des Buches ist das Kapitel über Marketing. Darin nimmt die Produktpolitik eine vorrangige Stellung ein. Sie umfaßt Funktionen wie Standort, Qualitätssicherung, die Markenkomponente sowie Asepkte der Ökologie.

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About the book

Full name Hotelmanagement
Author Georg Seitz
Language German
Binding Book - Hardback
Date of issue 1996
Number of pages 315
EAN 9783540617464
ISBN 3540617469
Libristo code 06809534
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 516
Dimensions 155 x 235 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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