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Imagen de marca

Language SpanishSpanish
Book Paperback
Book Imagen de marca Rafael Ordozgoiti de la Rica
Libristo code: 13090432
Publishers ESIC Editorial, February 2003
Este libro explica cómo se desarrollan las percepciones , las imágenes de marca sobre productos, ser... Full description
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Este libro explica cómo se desarrollan las percepciones , las imágenes de marca sobre productos, servicios, empresas e instituciones. Lo hacen en base a ejemplos reales, muchos de ellos lo largo de su carrera profesional. Mercado y entorno .-. Estructura de mercado y motivaciones de compra .-. Segmentación .-. Investigación de mercado .-. Posicionamiento .-. Marketing Mix .-. Promoción y ventas

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About the book

Full name Imagen de marca
Author Rafael Ordozgoiti de la Rica, Ignacio Pérez Jiménez
Language Spanish
Binding Book - Paperback
Date of issue 2003
Number of pages 216
EAN 9788473563420
ISBN 8473563425
Libristo code 13090432
Publishers ESIC Editorial
Weight 380
Dimensions 170 x 240

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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