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Impact of perceived experiential value on customer loyalty

Name: Impact of perceived experiential value on customer loyalty
Brand: LAP Lambert Academic Publishing
SKU: 16335970
Price: 65.39 EUR
Availability: InStock
Author: Veto Datta
ISBN: 9783330074507

Veto Datta

Language

English

Book Paperback

Libristo code: 16335970

Publishers LAP Lambert Academic Publishing, November 2016

This book entitled "IMPACT OF PERCEIVED EXPERIENTIAL VALUE ON CUSTOMER LOYALTY OF TOUR AND TRAVEL WE... Full description

Libristo code: 16335970

160 b

65.39 €

127.88 лв

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This book entitled "IMPACT OF PERCEIVED EXPERIENTIAL VALUE ON CUSTOMER LOYALTY OF TOUR AND TRAVEL WEBSITE" presents the results of the work undertaken to analyze the customer perception on perceived experiential value from tour and travel website and further its impact on trust, purchase Intention and Loyalty was examined. The findings showed that different types of Experiential Values are not same in terms of influencing customers' perceptions. Experiential Value helps in creating the customer Trust for the site which again impacts customer buying decision and their Loyalty. Trust played the mediating role between Experiential Value and Purchase Intention. Trust is also mediating the relationship of Experiential Value and Loyalty.