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Implikaturen in der Werbesprache?

Eine Anwendung der Theorie der Implikaturen nach Grice auf Werbesprache

Language GermanGerman
Book Paperback
Book Implikaturen in der Werbesprache? Sebastian Höffkes
Libristo code: 19690038
Publishers Grin Publishing, November 2017
Bachelorarbeit aus dem Jahr 2012 im Fachbereich Germanistik - Linguistik, Note: 1,6, Westfälische Wi... Full description
? points 64 b
26.24 €
51.31  лв
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Bachelorarbeit aus dem Jahr 2012 im Fachbereich Germanistik - Linguistik, Note: 1,6, Westfälische Wilhelms-Universität Münster (Germanistik), Veranstaltung: -, Sprache: Deutsch, Abstract: Bisher kommen in den Standard-Werken der linguistischen Analysen von Werbesprache kaum oder gar keine Methoden zur Anwendung, die sich auf Implikaturen beziehen, obwohl deren Vorkommen sowie Beitrag zum Gelingen werbesprachlicher Kommunikation essenziell ist. Diese Arbeit stellt den Versuch dar, die Theorie der Implikaturen nach P. Grice auf das Gebiet der Werbesprache anzuwenden.

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About the book

Full name Implikaturen in der Werbesprache?
Author Sebastian Höffkes
Language German
Binding Book - Paperback
Date of issue 2018
Number of pages 60
EAN 9783668707733
ISBN 3668707731
Libristo code 19690038
Publishers Grin Publishing
Weight 100
Dimensions 148 x 210 x 4

Categories

Language & Linguistics > Language: reference & general
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