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In Depth Analysis of Corus Group PLC

Name: In Depth Analysis of Corus Group PLC
Brand: Grin Publishing
SKU: 02896332
Price: 14.44 EUR
Availability: InStock
Author: Kimberly Wylie
ISBN: 9783656808497

Kimberly Wylie

Language

English

Book Paperback

Libristo code: 02896332

Publishers Grin Publishing, December 2015

Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communicat... Full description

Libristo code: 02896332

35 b

14.44 €

28.25 лв

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Seminar paper from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of Phoenix, 6 entries in the bibliography, language: English, abstract: Corus Group, formerly known as British Steel, is one of the world's largest steel companies, formed in 1988 with the United Kingdom's privatization of their major steelworks. Corus primarily manufactures coated and uncoated strip products. In addition, they manufacture sections and plates, as well as wire rod, engineering steels, and semi-finished carbon steel product. Corus also produces both rolled and extruded aluminum products, in addition to their steel products. This paper will discuss in depth analysis of Corus' current positioning in the marketplace, their current strategies, and what future strategies they may wish to employ. ("Corus Group PLC Overview")