Contact
How to shop
Delivery
Shopping guide
Innovation Management
English
537 b
Up to 30 days for returns
Customers also purchased
/
Paperback
80.27
€
156.99 лв
This textbook takes a highly contemporary overview of innovation management, covering a wide range of product, manufacturing and service firms, as well as incorporating coverage of new business models and markets.Not just covering new products, Innovation Management also focuses on new services and new business models. In doing so, it also provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples.It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Hardback
21.96
€
42.96 лв
Hi! I'm Libroamiko, your book advisor.
How can I help you?