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Jornalismo Institucional

Metáforas conceituais e recursos argumentativos presentes no discurso jornalístico

Language PortuguesePortuguese
Book Paperback
Book Jornalismo Institucional Josemar dos Santos
Libristo code: 02403084
Publishers Novas Edicoes Academicas, January 2014
O presente trabalho investigou a presença de metáforas conceituais e de recursos expressivos de natu... Full description
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46.81 €
91.56  лв
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O presente trabalho investigou a presença de metáforas conceituais e de recursos expressivos de natureza argumentativa nos textos publicados em jornais institucionais das universidades de Santa Cruz do Sul (Unisc) e de Novo Hamburgo (Feevale). A proposta foi identificar de que forma as IES se valem desses mecanismos textuais para consolidar uma dada imagem, por meio da divulgaç

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About the book

Full name Jornalismo Institucional
Author Josemar dos Santos
Language Portuguese
Binding Book - Paperback
Date of issue 2014
Number of pages 120
EAN 9783639611410
ISBN 3639611411
Libristo code 02403084
Publishers Novas Edicoes Academicas
Weight 186
Dimensions 152 x 229 x 7

Categories

Society & Social Sciences > Society & culture: general
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