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Key Concepts in Marketing

Language EnglishEnglish
Book Paperback
Book Key Concepts in Marketing Jonathan Sutherland
Libristo code: 04451250
Publishers Bloomsbury Publishing, February 2004
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphab... Full description
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46.57 €
91.08  лв
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Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.

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About the book

Full name Key Concepts in Marketing
Author Jonathan Sutherland
Language English
Binding Book - Paperback
Date of issue 2004
Number of pages 310
EAN 9781403915276
ISBN 140391527X
Libristo code 04451250
Publishers Bloomsbury Publishing
Weight 416
Dimensions 216 x 141 x 19

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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