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Knowledge Discovery for Effective Customer Segmentation

Language EnglishEnglish
Book Paperback
Book Knowledge Discovery for Effective Customer Segmentation Belete Biazen Bezabeh
Libristo code: 19650654
Publishers Scholars Press, November 2017
CRM is a process by which an organization maximizes customer satisfaction in an effort to increase l... Full description
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56.48 €
110.47  лв
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CRM is a process by which an organization maximizes customer satisfaction in an effort to increase loyalty and retain customers business over their lifetimes. On the other hand, customer segmentation is the grouping of customers into different groups based on their common attributes and it is the main part of CRM. CRM is a process by which a company maximizes customer satisfaction in an effort to increase loyalty and retain customers business over their lifetimes. The primary goals of CRM are to build long term and profitable relationships with chosen customers and get closer to those customers at every point of contact

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About the book

Full name Knowledge Discovery for Effective Customer Segmentation
Author Belete Biazen Bezabeh, Getachew Jemaneh
Language English
Binding Book - Paperback
Date of issue 2018
Number of pages 124
EAN 9786202311274
Libristo code 19650654
Publishers Scholars Press
Weight 203
Dimensions 150 x 220 x 7
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