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Konsumentenpsychologie

Language GermanGerman
Book Paperback
Book Konsumentenpsychologie Erika Spieß
Libristo code: 01531670
Publishers Walter de Gruyter, June 2013
Der Band bietet eine differenzierte Sicht auf den Konsumenten. Neben den Grundlagen aus der Psycholo... Full description
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29.79 €
58.26  лв
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Der Band bietet eine differenzierte Sicht auf den Konsumenten. Neben den Grundlagen aus der Psychologie wird auch auf den spezifischen Kontext eingegangen, in dem sich Konsumenten bewegen: so wirken zunehmend kulturelle Einflüsse auf den Kaufprozess ein. Es geht um den kompetenten Konsumenten, der mit den Anforderungen der modernen Konsumwelt umzugehen weiß. Aktuelle Themen wie der Konsument 2.0, die Markenpersönlichkeit, nachhaltiger Konsum im Jugendalltag und ethische Aspekte werden von Experten ergänzt.

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About the book

Full name Konsumentenpsychologie
Author Erika Spieß
Language German
Binding Book - Paperback
Date of issue 2013
Number of pages 171
EAN 9783486715316
ISBN 3486715313
Libristo code 01531670
Publishers Walter de Gruyter
Weight 286
Dimensions 170 x 244 x 9

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
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