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Kundencontrolling

Die Ermittlung des Kundenwerts kann die wertorientierte Unternehmensführung unterstützen

Language GermanGerman
Book Paperback
Book Kundencontrolling M Westphal
Libristo code: 09487318
Publishers Gbi-Genios Verlag, July 2015
Im Controlling hat sich die Kundenorientierung noch nicht in den Kennzahlen niedergeschlagen. Die Er... Full description
? points 33 b
13.37 €
26.14  лв
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Im Controlling hat sich die Kundenorientierung noch nicht in den Kennzahlen niedergeschlagen. Die Ermittlung des Kundenwerts bedarf im Controlling noch einer Umstellung der Sichtweise. Nur eine Erhebung der Kundenwerte kann langfristig die Wertigkeit der Kundenbasis erhöhen und damit auch die Profitabilität des Unternehmens. Auch zur Optimierung taktischer Maßnahmen wie Bonusprogramme wird das Kundencontrolling benötigt.

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About the book

Full name Kundencontrolling
Author M Westphal
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 20
EAN 9783737932202
ISBN 3737932204
Libristo code 09487318
Publishers Gbi-Genios Verlag
Weight 54
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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